Printers are facing the challenging predicament of finding skilled workers who can be recruited and trained to run presses, binders, and other printing machinery. As skilled labor is becoming more difficult to find, printers are also facing the oncoming “Silver Tsunami” of retiring print workers, adding to the severity of the problem. Since this problem is not exclusive to the printing industry, printers must compete for new workers against other manufacturers, the health care industry, construction fields, and the trades. Researchers estimate that 30% of all job openings in the next decade will require less than four years of postsecondary education. Printing Industries of America (Booth 3802) has been watching this issue as it has unfolded over the past few years, and seeks to develop and support new ways that printers can recruit and retain workers as demand and competition for skilled labor is increasing.