With a Skilled Labor Shortage Ahead, Timberland’s New Ads Are Also a Recruitment Drive

The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in the trades. Yet, there is a considerable gap between the number of jobs available and those entering skilled trades like plumbing, electrical, manufacturing and, of course, construction.

In fact, the numbers are staggering. According to Deloitte, over the next decade (through 2025), nearly 3.5 million manufacturing jobs need to be filled, yet the skills gap is expected to result in 2 million of those jobs being unfilled. Additionally, six out of 10 open skilled production positions are unfilled due to a talent shortage.

With that in mind, Timberland, promoting Timberland Pro, has created a new campaign that not only celebrates real, skilled tradespeople but serves as a rallying cry and recruitment tool for the people who are shaping the world with their hands.

Click here to read Doug Zanger’s complete article published on the Adweek website. 

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